The Reformer Store

Privacy Policy

Last updated: March 23, 2026

At The Reformer Store, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit, browse, or make a purchase from thereformer.store, our Shopify-powered eCommerce website offering Pilates equipment and related products.

1. Information We Collect

We may collect personal information when you browse our website, place an order, create an account, contact us, or interact with our services.

  • Name, email address, and phone number
  • Billing and shipping address
  • Account and login details
  • Order and customer support information
  • Device, browser, IP address, and usage data

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders
  • Arrange shipping and delivery
  • Provide customer service and after-sales support
  • Improve our website, products, and services
  • Send updates, promotions, and service-related communication
  • Prevent fraud and comply with legal obligations

3. Payments

Payments are processed securely through trusted third-party payment providers. We do not store your full debit or credit card details on our servers.

4. Shopify Platform

Our store is hosted on Shopify, which provides the eCommerce platform that enables us to sell our Pilates equipment and related products online.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to improve website functionality, remember preferences, understand customer behavior, and support analytics and marketing activities.

6. Sharing Your Information

We may share your information only where necessary, including with:

  • Shopify and related platform services
  • Payment processors and gateways
  • Shipping, logistics, and delivery partners
  • Technology, analytics, and hosting providers
  • Authorities where required by law

We do not sell your personal information to unrelated third parties.

7. Data Retention

We keep your personal information only for as long as necessary to complete transactions, provide services, maintain records, resolve disputes, and comply with legal requirements.

8. Data Security

We take reasonable safeguards to protect your personal information. However, no online transmission or storage system can be guaranteed to be completely secure.

9. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications
  • Request restriction of certain processing activities

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

11. Children’s Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details below.

Store

The Reformer Store

Company

NAYA Yoga & Pilates LLC

Address

Motor City Main Street, Motor City
Dubai, United Arab Emirates